Description
The Business Success Toolkit puts every tool from Focus on What Pays, MCNM Marketing’s free business success training, into three files you can edit, print and reuse every week. It’s built for owners of local service businesses who want their hours on the work that pays and a simple system running the rest.
The eight lessons and the bonus lesson on AI tools stay free, and every lesson’s tool works on its own. The toolkit saves you the setup: calculators that do the math, a scorecard that colors itself, and every script and template in one place.
What’s in the Business Success Toolkit
- The spreadsheet (Excel, works in Google Sheets): a 5-day time audit with your owner hourly value, a delegation map, the Weekly Owner Scorecard with automatic green, yellow and red, a speed-to-lead log with missed-call math and a 6-touch follow-up schedule, a review tracker, a reactivation tracker, a price raise calculator, a 90-day plan, a Weekly CEO Hour log and an AI Tool Map that weighs what each AI tool costs against the hours it saves.
- Scripts and templates (Word): first-reply scripts and the full follow-up, review requests and reply shapes, reactivation messages and a referral ask, a price increase letter and pushback scripts, the one-page SOP template, a delegation handoff checklist, the Weekly CEO Hour agenda, the AI Tool Map with our AI rules, and an AI prompt library.
- The printable workbook (PDF, 19 pages): the same scripts and templates, ready to print and fill in by hand.
Free lessons vs. the toolkit
| Lesson | Free on the lesson page | Added in the toolkit |
|---|---|---|
| 1. Business Owner Time Audit | The 5-Day Owner Time Audit | A time audit calculator and delegation map |
| 2. Small Business Scorecard | The Weekly Owner Scorecard table | A 13-week scorecard that turns green, yellow or red for you |
| 3. Speed to Lead | The Speed-to-Lead Standard and scripts | Missed-call math and an automatic follow-up schedule |
| 4. How to Get More Google Reviews | The 15-Minute Weekly Review Routine | A review tracker and the full script set |
| 5. Customer Reactivation Campaign | The 30-Day Reactivation Plan | A reactivation tracker with results by group |
| 6. How to Raise Prices | The Price Raise Worksheet | A price raise calculator and an editable letter |
| 7. SOP Template for Small Business | The One-Page SOP Template | An editable SOP, handoff checklist and AI prompt |
| 8. 90-Day Business Plan | The Weekly CEO Hour and 90-Day Focus Plan | An editable 13-week plan and a CEO Hour log |
| Bonus. AI Tools for Small Business | The AI Tool Map | A keep-or-cut tracker for every AI tool, plus our AI rules |
Who the toolkit is for
Owners of local service businesses: contractors, home services, cleaning, landscaping, auto, salons, med spas, clinics and professional services. We built it for owners in Las Vegas, Southern California and Northern Arizona, and it works for service businesses anywhere.
How to use it in your first week
- Open the spreadsheet’s Start Here tab and run the 5-day time audit.
- Fill in your last 8 to 13 weeks of numbers on the scorecard to set your targets.
- Book a weekly CEO Hour and pick no more than three priorities for the next 90 days.
Questions about the toolkit
How do I get the files?
Right after checkout. Your download links appear on the order confirmation page, in your order email and under My account, Downloads.
Do I need Excel?
No. The spreadsheet opens in Excel and imports into Google Sheets. The scripts and templates open in Word or Google Docs, and the workbook is a PDF you can print.
Can my team use it?
Yes, inside your own business. Please don’t resell or share the files outside your company.
Can I get a refund?
Digital downloads are non-refundable once delivered, as our refund policy explains. If a file is defective or doesn’t match this description, contact us within seven days and we’ll replace it or refund it.
Want help building your plan?
The 90-Day Focus Plan Session ($297) is a 90-minute one-on-one with Michael O. Franklin Jr., founder of MCNM Marketing. You leave with a written 90-day plan, and this toolkit is included. Questions first? Call (702) 608-4226.
Educational tools only, not legal, tax or financial advice. Estimates come from the numbers you enter, and results depend on your business.
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