Focus on What Pays is MCNM Marketing’s free business success training for owners of service businesses in Las Vegas, Southern California and Northern Arizona. Eight short lessons. Each one gives you a working tool for one place your time pays off: your hours, your numbers, your leads, your reviews, your past customers, your prices, your systems and your plan. A bonus lesson shows the 10 AI tools we use to take busywork off your plate.
No cost and no sign-up wall. Every lesson works on its own, and each one ends with something you can put to work this week.
Business success training at a glance
- Find your hours. A time audit shows which work only you can do, and what to delegate, automate or delete.
- Know your numbers. Seven numbers, 15 minutes every Monday, colored green, yellow or red.
- Win more of the leads you already get. Answer first, follow up longer and turn finished jobs into recent reviews.
- Earn more from the customers you have. Win back past customers and raise prices with the math in front of you.
- Run it on a rhythm. Written SOPs, a 90-day plan and one Weekly CEO Hour keep it all moving.
- Put AI on the busywork. The bonus lesson matches the 10 AI tools we use to the jobs in each lesson.
The 8 lessons, the bonus and their free tools
What should a business owner focus on first?
Start with Lesson 1, the time audit. You can’t move your best hours to the work that pays until you know where they go now. Then set up the weekly scorecard from Lesson 2, and let its reddest number tell you which lesson to take next.
Slow replies or missed calls? Go to speed to lead. Reviews stuck? Take the review routine. Busy but not keeping enough? Look at pricing and past customers.
The process: one weekly rhythm
The lessons add up to a simple operating rhythm. It keeps your time on the work that pays and puts a written system on everything else.
| When | What you do | Lesson |
|---|---|---|
| Every Monday | A 15-minute scorecard review, then your 60-minute Weekly CEO Hour | 2 and 8 |
| Every day | Answer new leads to your written standard and keep the follow-up going | 3 |
| Monday, Wednesday, Friday | Ask for reviews, reply to every review, log the count | 4 |
| Every month | Run a reactivation round and hand off one more task with an SOP | 5 and 7 |
| Every quarter | Re-run the time audit, check your prices and reset your 90-day plan | 1, 6 and 8 |
Find your time
The 5-Day Owner Time Audit sorts every half hour of your week into Do, Delegate, Automate or Delete and puts a dollar value on your hour. The One-Page SOP Template turns the Delegate list into someone else’s job. The AI Tool Map in the bonus lesson matches your Automate list to the AI tools we use.
Know your numbers
The Weekly Owner Scorecard tracks seven numbers from first call to final payment against targets from your own history. The 90-day business plan turns its red numbers into no more than three priorities.
Win more of the work you already get
The Speed-to-Lead Standard gives you reply targets, first-reply scripts and a 6-touch follow-up. The 15-Minute Weekly Review Routine turns finished jobs into recent Google reviews, inside Google’s rules.
Earn more from the customers you have
The 30-Day Reactivation Plan wins back past customers and open estimates. The Price Raise Worksheet shows how much work you could lose after a raise before profit drops.
Built for service businesses in Las Vegas, Southern California and Northern Arizona
We wrote the lessons for contractors, home services, cleaning and landscaping crews, auto shops, salons, med spas, clinics and professional services across Southern Nevada, Southern California and Northern Arizona. The examples are local, from Henderson to Temecula to Flagstaff. The tools work for a service business anywhere.
Get every tool in one download
The free tools work as they are. If you’d rather not build them by hand, the Business Success Toolkit ($47) gives you an editable spreadsheet with calculators, a self-coloring scorecard and an AI Tool Map, every script and template in a Word document, and a 19-page printable workbook.
Want a second set of eyes? The 90-Day Focus Plan Session ($297) is a 90-minute one-on-one with Michael O. Franklin Jr. You leave with a written 90-day plan, and the toolkit is included.
When to hand it off
Some of this is better done for you. Our GoHighLevel setup builds missed-call text-back, booking and review requests in 10 business days, and our AI marketing agents answer calls and reply to texts and chats around the clock. If your biggest gap is getting found on Google, start with a free marketing audit or call (702) 608-4226.
Frequently Asked Questions
Yes. All eight lessons and their tools are free to read and use, with no sign-up wall. You can join the email list for new lessons if you want. The $47 toolkit and the $297 planning session are optional extras for owners who want editable files or one-on-one help.
Start with Lesson 1, the business owner time audit, so you know where your week goes. Then set up the weekly scorecard from Lesson 2. After that, let your reddest number pick your next lesson, such as speed to lead for slow replies or pricing when you are busy but not keeping enough.
Each lesson takes a few minutes to read. Putting the tools to work takes less time than most owners expect: five days of logging for the time audit, 15 minutes every Monday for the scorecard, about 15 minutes a week for reviews and one 60-minute CEO Hour each week to keep the plan moving.
Owners of local service businesses: contractors, home services, cleaning, landscaping, auto, salons, med spas, clinics and professional services. The examples come from Las Vegas, Southern California and Northern Arizona, where MCNM Marketing works, but the tools fit a service business anywhere.
Michael O. Franklin Jr., founder of MCNM Marketing, a Las Vegas digital marketing agency founded in 2016. He has built websites since 2004. Every statistic in the lessons links to its original source, and examples with made-up numbers are labeled as examples.
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Start With the Time Audit This Week
Every lesson is free. Want the editable files, or help building your plan? Pick the step that fits.