Description
Full-funnel marketing means organic, paid, and automation working as one system instead of three disconnected line items. Organic builds the long-term asset. Paid fills the pipeline now. Automation makes sure nothing leaks between the click and the closed job.
Everything in Growth SEO & Content is included.
Everything in Growth, plus
Paid advertising management
- Google Ads and Meta campaign builds, management, and conversion-based bidding
- Search, Performance Max, and retargeting structured for local service demand
- Negative keyword and placement hygiene run weekly, not quarterly
- Ad spend billed directly to your card by the platforms, never marked up
Landing pages that convert
- A dedicated landing page built for every campaign and offer
- Message match between ad, page, and form so quality score and close rate both rise
- Ongoing conversion rate testing on headlines, offers, and form length
Marketing automation and CRM
- Full CRM buildout in GoHighLevel or HubSpot, configured to your sales process
- Speed-to-lead automation so every inquiry gets a reply in seconds, not hours
- Appointment booking workflows and multi-touch follow-up sequences
- Database reactivation campaigns against your existing contact list
Attribution and strategy
- Call tracking with dynamic number insertion by source
- Full-funnel attribution reporting from first click to booked revenue
- Monthly strategy call with the founder, not an account coordinator
Who Full-Funnel is for
Businesses with real capacity to fill and a sales process worth feeding. If you can handle 30 to 100 more qualified inquiries a month and you are losing deals to slow follow-up, this plan pays for itself on speed-to-lead alone.
How billing works
This purchase covers your first month of management and activates onboarding. Months two onward are invoiced directly at $3,497 per month. Ad spend is separate and billed by Google and Meta to your own accounts, which you own and can audit any time.
Frequently asked questions
Is ad spend included in the price?
No. The $3,497 is management. Ad spend is billed by Google and Meta directly to your card, in accounts you own. We recommend a starting media budget based on your market and average job value during onboarding.
What is a realistic starting ad budget?
Most local service businesses start between $2,000 and $6,000 per month in media. Competitive categories such as legal and medical typically need more. We size it against your average job value and close rate, not a formula.
Who owns the ad accounts and CRM?
You do. We build in your accounts under your billing. If we part ways, nothing gets held hostage.
How fast does paid start producing leads?
Campaigns typically launch within 14 days of onboarding and produce leads immediately. The first 30 days are calibration; cost per lead usually stabilizes by day 45 to 60.
Do I need a new website first?
Not necessarily. We build campaign landing pages regardless. If the core site is slow or broken, we will say so and point you to a website design and build instead of wasting your ad spend.
Fill the pipeline and stop the leaks
Order month one above to begin onboarding, or start with a Deep-Dive SEO & Marketing Audit if you want the numbers before the commitment.
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