Does My Nonprofit Qualify for the Google Ad Grant? Take This 2-Minute Quiz | MCNM

The Google Ad Grant offers eligible nonprofits up to $10,000 per month — that’s $120,000 per year — in free Google Search advertising. Many organizations assume they don’t qualify, or aren’t sure where to start. This 7-question quiz tells you exactly where you stand.

Already know you qualify? Jump straight to our step-by-step Google Ad Grant tutorial or view MCNM’s management plans.

The 7-Question Google Ad Grant Eligibility Quiz

Q1: Does your organization hold a current 501(c)(3) in your own name?

Your organization must hold its own IRS-recognized 501(c)(3) — not through a fiscal sponsor or parent entity.

✅ YES — We have our own 501(c)(3) determination letter from the IRS.
❌ NO — We are fiscally sponsored or do not yet have 501(c)(3) status.

Q2: Does your website use HTTPS?

Check your browser — if you see a padlock and https://, you’re good. If not, install a free SSL certificate through your web host before applying.

✅ YES — Our site loads with https:// and shows a padlock.
❌ NO — Our site uses http:// or we’re not sure.

Q3: Does your website have at least 5 pages of original content?

You need at minimum: homepage, about, programs, contact, plus one more page. Each must clearly describe your mission.

✅ YES — Our site has 5+ pages with real content about our programs.
❌ NO — Our site is minimal or under construction.

Q4: Does your website include a privacy policy?

Google requires a clearly accessible privacy policy. Use Termly.io to create one free in minutes if you need one.

✅ YES — We have a privacy policy linked on our site.
❌ NO — We do not currently have a privacy policy.

Q5: Are you a charitable nonprofit (not a hospital, school, or government entity)?

Excluded: hospitals, schools, universities, government entities, and houses of worship. Faith-based social service organizations DO qualify.

✅ YES — We are a charitable nonprofit outside excluded categories.
❌ NO — We fall into one of the excluded categories above.

Q6: Does your organization primarily serve the public (not just members)?

Ad Grants are for organizations serving the broader community — food banks, shelters, literacy programs, workforce development, community health.

✅ YES — Our primary mission is serving the public or community in need.
❌ NO — We primarily serve paying members or operate as a professional association.

Q7: Can you commit to managing the grant monthly?

Google requires a 5% click-through rate and at least one conversion per month. Unmanaged accounts get suspended.

✅ YES — We have capacity to manage this monthly, in-house or with a partner like MCNM.
❌ NO — We don’t currently have the bandwidth.

Your Results

7/7 YES — Apply at nonprofit.google.com today. Read our full step-by-step tutorial to maximize every dollar once approved.

5–6 YES — Small fixes needed: SSL, privacy policy, or more web content. Once resolved, you qualify.

3–4 YES — Foundation work needed. MCNM can help you assess what’s needed and get grant-ready.

Under 3 YES — Focus first on securing your 501(c)(3) and building a solid website.

What to Do Next

MCNM offers a 4-Week Google Ad Grants Training Course ($2,000) and monthly management plans from $1,500/month. Your nonprofit qualifies for up to $120,000/year in free advertising — don’t leave it on the table.

Also read: Google Ad Grant vs. Paid Google Ads — What’s the Difference for Nonprofits?

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