How MCNM Marketing Uses ElevenLabs: Setup Guide & Troubleshooting Tips

At MCNM Marketing, we use ElevenLabs’ AI voice generation platform to speed up how we create voiceovers, video content, and multilingual marketing assets for our clients.

Instead of booking studio time for every script revision, our team can generate a natural-sounding voiceover in minutes and iterate quickly.

We rely on ElevenLabs primarily for ad voiceovers, explainer video narration, and social media clips, and we’re exploring dubbing so client videos can reach Spanish-speaking audiences without re-shooting anything. If you run a marketing team or manage content for a business, here’s how we set it up and the troubleshooting steps that have saved us the most time.

Setting Up ElevenLabs

1. Create your account and choose a plan. Sign up at elevenlabs.io and pick a subscription tier based on how many characters of audio you expect to generate each month.
2. Browse the voice library. ElevenLabs offers thousands of pre-made voices sorted by use case, like advertising, narration, and social media. Preview a few options with your actual script before committing, since tone matters more than it seems on paper.
3. Generate your first voiceover. Paste your script into the text-to-speech tool, select a voice, and adjust the stability and similarity settings until the delivery matches what you need, then export the audio file for your video editor.
4. Set up an API key if you need automation. For teams publishing high volumes of content, ElevenLabs’ API lets you generate voiceovers programmatically instead of manually through the dashboard, which is worth exploring once your workflow is established.

Troubleshooting Common Issues

• Voice sounds flat or robotic: Lower the stability setting slightly so the delivery has more natural variation, and increase similarity if it starts drifting away from the reference tone.
• Audio generation is slow or fails: This is usually temporary server load. Wait a minute and retry, and check ElevenLabs’ status page if it keeps happening across multiple projects.
• You’ve hit your character limit: Each plan has a monthly character quota. Check your usage in the dashboard before a big project, and upgrade your plan or wait for the monthly reset if you’re close to the cap.
• Voice cloning doesn’t sound accurate: Clean, quiet reference audio makes the biggest difference. Re-record with less background noise and a more consistent tone if a cloned voice isn’t matching expectations.
• Exported audio doesn’t match the preview: Double-check the output format setting before exporting, since compression settings can affect perceived quality once the file is dropped into a video editor.

If you want to try ElevenLabs for your own content workflow, you can sign up through our affiliate link: https://try.elevenlabs.io/jgg2j0mpjgr5

Disclosure: MCNM Marketing may earn a commission if you sign up through this link, at no extra cost to you.