MCNM Digital Marketing: Developing Pro Labs Live Scan from Start-Up to Success

MCNM Digital Marketing, led by CEO Michael Franklin Jr., is undertaking an ambitious and commendable project: developing Pro Labs Live Scan, a Disabled, Minority, Woman-owned LLC recently established in Mira Loma, California. This initiative is a testament to MCNM’s commitment to fostering diversity, supporting minority-owned businesses, and driving community growth. Here’s an in-depth look at how MCNM is guiding Pro Labs Live Scan from its inception to a thriving enterprise.

As a family, minority, and woman-owned Limited Liability Corporation, Pro Labs Live Scan is dedicated to providing top-notch background checks, fingerprinting, drug testing, DNA testing, blood screenings, and more. With a commitment to excellence and inclusivity, we strive to deliver reliable services tailored to your specific needs.

1. Initial Consultation and Vision Alignment

The journey began with an in-depth consultation to understand the vision and goals of Pro Labs Live Scan. This initial phase was crucial for aligning MCNM’s strategies with the specific needs and aspirations of the business owner. Understanding the unique challenges faced by a disabled, minority, woman-owned business in the competitive market helped in crafting a tailored approach.

2. Market Research and Analysis

MCNM conducted comprehensive market research to identify key opportunities and potential challenges in the live scan fingerprinting and background check industry. This analysis included understanding the competitive landscape, identifying target demographics, and assessing regulatory requirements in California. The insights gained from this research formed the foundation for strategic planning.

3. Brand Development and Positioning

Creating a strong brand identity was the next step. MCNM worked closely with Pro Labs Live Scan to develop a brand that resonates with trust, reliability, and professionalism. This included designing a logo, establishing a color palette, and creating a brand voice that reflects the business’s values and mission. Positioning Pro Labs Live Scan as a reliable and community-focused service provider was essential in differentiating it from competitors.

4. Website Development and Digital Presence

A robust online presence is critical for any modern business. MCNM designed and developed a user-friendly, informative, and visually appealing website for Pro Labs Live Scan. The website,, features essential information about services, pricing, and the booking process. It also includes SEO optimization to ensure the site ranks well on search engines, driving organic traffic and potential clients to the business.

5. Digital Marketing and Advertising

MCNM crafted a comprehensive digital marketing strategy to promote Pro Labs Live Scan. This included social media marketing, email campaigns, and pay-per-click (PPC) advertising. Leveraging platforms like Google Ads and social media channels, MCNM targeted specific demographics to raise awareness and generate leads. Content marketing, including blog posts and informative articles about the importance of live scan services, further established Pro Labs Live Scan as an authority in the field.

6. Community Engagement and Networking

Recognizing the importance of community support, MCNM facilitated Pro Labs Live Scan’s involvement in local events and networking opportunities. Pro Labs Live Scan positioned itself as a trusted local service provider by building relationships with local businesses, law enforcement agencies, and community organizations. This grassroots approach not only generated business but also strengthened community ties.

7. Operational Support and Training

MCNM provided operational support to ensure the business runs smoothly. This included setting up efficient booking and customer management systems, training staff on best practices, and implementing quality control measures. Ensuring a seamless customer experience was paramount in building a loyal client base.

8. Monitoring and Continuous Improvement

The journey doesn’t end with the launch. MCNM continues to monitor the performance of Pro Labs Live Scan, analyzing data and feedback to make necessary adjustments. Regularly updating the marketing strategies, refining the website, and staying abreast of industry trends ensure that Pro Labs Live Scan remains competitive and continues to grow.


MCNM Digital Marketing’s strategic approach to developing Pro Labs Live Scan from a start-up to a thriving business exemplifies its commitment to supporting minority-owned enterprises. Through a combination of market research, brand development, digital marketing, community engagement, and operational support, MCNM is paving the way for Pro Labs Live Scan to achieve lasting success. This project highlights the power of tailored marketing strategies and the impact of supporting diverse businesses in building a more inclusive and vibrant economy.

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