Balm Of Gilead Global Ministries

Balm of Gilead Global Ministries is a faith-centered nonprofit organization focused on healing, community outreach and empowerment. Guided by the biblical promise of Jeremiah 8:22, the ministry provides spiritual guidance, humanitarian aid and educational programs to help individuals and families experience wholeness and purpose.

As a Marketing Professional for Balm of Gilead Global Ministries, I lead the ministry’s digital marketing efforts and manage its Google for NonProfits Ad Grant. I develop and execute data-driven campaigns across Google Ads, social media and email to extend the ministry’s reach, drive donations and recruit volunteers.

Key responsibilities include:

• Managing the Google Ad Grant to maximize $10,000 in monthly ad spend, optimize keywords and track conversions.
• Designing and maintaining the ministry’s website and social channels to ensure consistent branding and messaging.
• Creating content and marketing collateral for programs such as Citywide Unity Prayer, Food Pantry outreach and other community initiatives.
• Analyzing performance metrics and adjusting strategies to increase engagement and support.

Our partnership with Balm of Gilead Global Ministries demonstrates the power of digital marketing to amplify mission-driven organizations and transform lives.

Written By

Michael Franklin

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