How Southern Nevada Health Pass Grew to 1,200+ Monthly Visitors with Google Ad Grants
Client: Southern Nevada Health Pass (SNHP) | Industry: Nonprofit / Community Health | Location: Las Vegas, NV
The Challenge
Southern Nevada Health Pass is a nonprofit health organization serving the Las Vegas community with accessible health programs and resources. When they came to MCNM Marketing, their digital presence was minimal — a website with almost no organic traffic, no Google Ad Grants account, and a manual outreach process consuming significant staff time. They needed a full digital infrastructure that could reach the community they served without a large marketing budget.
The Strategy
MCNM Marketing built a comprehensive digital foundation across three phases:
- Phase 1 — Foundation: Full WordPress website rebuild optimized for speed, accessibility, and mobile. Google Business Profile setup. Google Ad Grants application and approval.
- Phase 2 — Traffic: Keyword research targeting community health searches in Las Vegas. Google Ad Grants campaign build with 140+ targeted keywords. 6 SEO blog posts published.
- Phase 3 — Conversion: HubSpot CRM integration. Automated email confirmation sequences. A/B testing of landing page CTAs. Monthly reporting.
The Results (90 Days)
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly organic visitors | ~180 | 1,240+ | +589% |
| Google Ad Grants value/mo | $0 | $8,400 | New |
| Program inquiry submissions | Baseline | +340% | Significant |
| Staff hours on outreach/week | 12+ | 4.5 | -62% |
| Top-10 keyword rankings | 3 | 47 | +1,467% |
“MCNM completely transformed our ability to reach the Las Vegas community. Our programs are now findable by the people who need them most.”
— Southern Nevada Health Pass Leadership Team
Services Used
WordPress Design · SEO · Google Ad Grants · HubSpot CRM · Local SEO · Content Marketing