Marketing Day: Google ad measurements, link warnings & StepsAway

Marketing Day: Google ad measurements, link warnings & StepsAway

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

Marketing

Micro-wins: The true secret to AdWords success

Micro-wins: The true secret to AdWords success

The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance — but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time. Please visit Marketing Land for the full article.

Marketing

New Quality Score metrics: What matters most, and how to improve your ads

New Quality Score metrics: What matters most, and how to improve your ads

Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. Please visit Marketing Land for the full article.

Marketing

StepsAway launches in-store, WiFi-based marketing for retailers

StepsAway launches in-store, WiFi-based marketing for retailers

Approach offers personalized offers without app-install requirement. Please visit Marketing Land for the full article.

Marketing

How to compare paid search and organic search without sounding foolish

How to compare paid search and organic search without sounding foolish

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe. Please visit Marketing Land for the full article.

Marketing

Knoema offers a chatbot interface for its data search engine

Knoema offers a chatbot interface for its data search engine

Called Yodatai, she’s the latest attempt to make data accessible through conversation. Please visit Marketing Land for the full article.

Marketing

Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN

Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN

The Ads Data Hub is designed to give marketers impression-level insights for campaigns served across multiple devices. Please visit Marketing Land for the full article.

Marketing

Drivers hit lack of passengers as new Pasay bus terminal opens

The post Drivers hit lack of passengers as new Pasay bus terminal opens appeared first on The Official Philippine Times Of Southern Nevada.

Advertising

After Creighton stint, Kobe Paras catches eye of several US schools

MANILA, Philippines — A talent like Kobe Paras will find a new place sooner or later.

 

The post After Creighton stint, Kobe Paras catches eye of several US schools appeared first on The Official Philippine Times Of Southern Nevada.

Advertising

Green shows range, leads Warriors past Jazz for 2-0 lead

The post Green shows range, leads Warriors past Jazz for 2-0 lead appeared first on The Official Philippine Times Of Southern Nevada.

Advertising
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